The Systems Boutique

Profits Over Pretty — How to Actually Make (and Keep) Money with Toki Simmons

Episode 37

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We love good branding. We love visibility. We love looking successful.
But in this episode, I’m challenging you to ask a deeper question: Is your business actually profitable?

I’m joined by financial powerhouse Toki Simmons, and together we break down what it really takes to make—and keep—money as a business owner. We talk about the difference between revenue, profit, and cash flow, why high income doesn’t always equal success, and how paying yourself starts with mindset, habits, and systems—not just more sales.

We dig into pricing for profit (not popularity), how emotional pricing hurts your bottom line, when to hire support without breaking your business, and why structure doesn’t limit creativity—it creates freedom. Toki also shares how to forecast realistically, plan for seasonal cash flow, and make confident financial decisions heading into the next year.

If you’re tired of building a “pretty” business that doesn’t actually pay you, this conversation will help you shift from fear and avoidance to clarity, confidence, and control over your money.

This episode is about listening to the story your numbers are telling—and finally letting your business work for you.

Our Guest;
Toki Simmons is a Financial Money Manager, business advisor, and the founder of Handle My Books® and the 501(c)(3) nonprofit Do Money Better®—two platforms dedicated to transforming how women manage, grow, and lead with money to help close the gender wealth gap.

With over 35 years of experience, Toki is known for simplifying complex financial concepts and equipping women with the tools to make confident, data-driven decisions. She has helped hundreds of business owners increase revenue, improve profitability, and pay themselves what they’re truly worth.

From boardrooms to television segments, Toki delivers practical truth that shifts how women think about money, leadership, and sustainability. Her mission is clear: Equip and Empower for Equal Representation.

Connect with Toki Simmons
LinkedIn: Toki Simmons
Facebook: Toki Simmons
Website: TokiSimmons.com
Email: CFO@handlemybooks.net

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• Founder/CEO, The Systems Boutique


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